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Software pricing : Standard and Pro editions
Our Collectorz.com programs are all available in two editions: Standard and Pro. The Standard edition sells for $29.95 and is lacking a couple of “advanced” features compared to the $49.95 Pro edition....
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Speaking at ESWC 2010, about “The Art of Testing”
In about 3 weeks, on Saturday November 6, I will be speaking at the 10th European Software Conference in Vienna. The session is called “The Art of Testing” and will be about A/B split testing. The...
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Top right
Through the years I have been experimenting with many different landing page designs and layouts. And there is one factor that’s consistently proving to improve conversion rates. Or, to be more...
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The Art of Testing – video and slides
As promised, here’s the video and slides of my “Art of Testing” presentation at the ESWC in Vienna. You may want to grab a coffee first, as it’s over an hour long The player will show in this paragraph...
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A/B split test: cartoons vs photos
For the past 2 years, our Movie Collector product page has shown a picture of me standing in front of my own DVD collection. Similarly, the Book Collector home had a picture of my wife Sytske and her...
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A/B split test result: trial sign-ups are down, but profits are up?
After running an A/B split test, when the results are in, you always have to make the decision: Do I switch to the new version or not? If the difference in conversion is large, the decision is easy:...
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A/B split test: new product page design
We just started an A/B split test for a major re-design of our product pages. The goal: higher conversion rates and more profits (duh…). We have been tweaking and testing with small changes of the old...
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New website design – take two
The A/B split test for my new product page has been running for a week, but the new design isn’t working yet. The results after one week: Sign Ups: 1.0% more Sales: 17.1% less Average Purchase: 3.0%...
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More site design tests and… Success!
My new site design is finally performing better than the old design! But it took some tweaking and of course A/B split testing to get there. Interestingly, the key changes were all related to the...
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A/B/C split test: The power of a smile
An A/B split test I did in April this year showed that for my Collectorz.com landing pages, photos of real people worked better than cartoons. So the completely new site design I created in June...
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